Cambly
Designer, Brand
Brought on by the Head of Brand to help lead Cambly’s rebrand and establish a unified, global brand identity that resonated with a diverse set of markets around the world.
Art directed, reviewed and stress tested all phases of design with the branding agency in order to land new logo, color, typography, graphic system, photography/icon/illustration styles, and motion behavior.
Implemented the new visual language across the core product experience and marketing touch points, partnering with product, engineering and regional marketing teams.
Became “Champion of the Brand Guidelines,” created the Brand Design Toolkit used by all regional design teams, and contributed brand guidance for the Product Design System.
Designed for full-funnel marketing campaigns, redesigned Cambly’s core landing pages, and revamped the social strategy and visuals to drive brand awareness and acquisition.
Selected works below. For more details or case studies, please reach out directly.
Snippets from the new Cambly Brand Guidelines
Art direction and design, in collaboration with Ragged Edge, Brand New School, Sonder & Tell.
Redesigned Cambly homepage
Visual design, in collaboration with Content Design and Product Design.
Social and App Store revamps
Updated visual direction and storytelling based on the new brand guidelines. Designed in collaboration with Content Design.
Snapshots from the Brand Design Toolkit
The go-to Figma resource for regional teams to create on-brand designs based on the new brand guidelines. Built in collaboration with Production Design.